It’s hard to blame marketers who are eager to hitch themselves to the Twilight bandwagon, but anyone who’s ever sat in on a co-branding brainstorming session knows that some ideas are better left on the cutting-room floor. Take this awkward pairing of New Moon and Vitaminwater, for example. As an ominous-sounding narrator warns that “some thirsts can never be quenched,” we learn that, as human beings, Vitaminwater can help us get through the day. That’s all well and good, but as informed con
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Vampires and Werewolves in Need of Antioxidants Encouraged to Drink Vitaminwater
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